Maxis's unnecessary switching plan shows how stingy they are
Maxis has lost to its rivalry Digi in their recent promoted telcos services plan. Maxis subscribers are allowed to switch between lower call rate or SMS rate, meanwhile Digi's 2-in-1 plan is apparently more irresistable and attractive. Both ads' war is fierce in acquiring fresh market or existing customers.

I'm Maxis subscriber, and I'm considered myself a loyal one. Nonetheless, my disappointment towards Maxis's strategy is so sizzily spelling out.

If Maxis disables sending SMS via some email service providers like Microsoft's hotmail, Yahoo! mail, by terminating the partnership, then I will undoubtedly switch to become one of among 20% Digi supporter.

Red light to Maxis. You can't stay complacent with your current 45% of total market penetration. Don't you see how hard your rivalries strive? Just be more generous to your potential and existing customers, and by then the so-called customer loyalty's retention "Maxis Member Club" can be thrown away.