Ipoh, Perak Darul Ridzuan, Malaysia

At the heart of Kinta Valley. The capital city of the state of Perak. An opposition stronghold. Factory of brilliant people. Desolated through emigration of its inhabitants to other parts of the country and overseas. Yet... it is forever remembered by its people.

Friday, May 21, 2004

Maxis's unnecessary switching plan shows how stingy they are
Maxis has lost to its rivalry Digi in their recent promoted telcos services plan. Maxis subscribers are allowed to switch between lower call rate or SMS rate, meanwhile Digi's 2-in-1 plan is apparently more irresistable and attractive. Both ads' war is fierce in acquiring fresh market or existing customers.

I'm Maxis subscriber, and I'm considered myself a loyal one. Nonetheless, my disappointment towards Maxis's strategy is so sizzily spelling out.

If Maxis disables sending SMS via some email service providers like Microsoft's hotmail, Yahoo! mail, by terminating the partnership, then I will undoubtedly switch to become one of among 20% Digi supporter.

Red light to Maxis. You can't stay complacent with your current 45% of total market penetration. Don't you see how hard your rivalries strive? Just be more generous to your potential and existing customers, and by then the so-called customer loyalty's retention "Maxis Member Club" can be thrown away.

1 Comments:

At Saturday, May 22, 2004 1:55:00 PM , Anonymous Anonymous said...

teong's here. digi's top management ppl... ceo and his directors, if im not mistaken are all westerners... no doubt the way they do business is great... they always look for win-win situations... as what i studied in OB... a integrative bargaining instead of distributed bargaining...

 

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