"Split"zza
Recently pizza hut promoted its new product "splitzza" in Malaysia. Basically the pizza is catered with two succulent toppings based on customer's favour.

This is a good idea in satisfying customers, but not as "creative" as expected, because Domino pizza had launched its pizza with similiar type long long time ago. So, it shows a kinda tease to pizza hut, which is the leading pizza maker, to "copycat" their rivalry.

The name "splitzza" is creative, in one sense. But, pizza hut should think of new brand names with totally new products. The same marketing strategy by promoting pizza with various of favours is not creative enough. I expect some different from you, pizza hut!