Today's blog title will be the most expensive and costly method of marketing - advertisement. I started to draw my attention to the advertisement published in the newspaper for the time being.

First advertisement which impress me is the Citibank FlexiHome Loans. Yes, the appearance is simple yet eloquent to express its purpose, where a hammel is used to symbolise the home loans flexibility. The advertisement deliver the message that now their customers have the unlimited power to pay for their home loan monthly. The uniqueness behind the scene will be - they have adoption of depositing excess monthly payment amount if they wish to do so, and banker will deduct the corresponde interests that should charge on the payment. Likewise, customers are also given priority to withdraw their excess-paid money for any reason, and whenever they wish to do so. In first thought after glimpsing this is: The flexibility is ample and opportune in timing for customers, with the fact of income uncertainties faced by majority of the home maker.

Second advertisement was printed in the page after the first advertisement. That was the Citibank advertisement also, which was called Citibank Investment Services. It opened its ice-breaking paragraph with the thoroughgoing analysis of majority citizens. It stated that saving the money in bank is safe and out of risk in accumulating one's money. But if the capitals are used for the purpose investment, it will like the snowball which grow ernomously if done in a proper way. But the risks will always be there. So Citibank is offering as the customers' key player in reaching the balanced point of capital investment, yet minimizing the risks to the lowest level. They act as the mentor in guiding their customers in building their wealthy and affluent properties.

"Customers come first". I believe that this phase is the philosophy which have a vigorous entrenchment in all local or foreign bankers. The competition is intense enough yet rational among the bankers. In order to adhere with the current economic vibrancy and to be the onshore player, we can notice that they are always rejuvenating the best marketing strategy or customer retention in order to capture new leads and gain customers loyalty. Customer nowadays are more sophisticated. So the strategies that are implemented or will be implemented cannot take for granted anymore. Any strategical remiss not only will result intense loss to the corporation, they will be abandoned or eliminated from the rivalry at the worst case.

Sometimes It's quite pleasure to take a glance on the advertisements. They can be entertaining, as well as broadening our insights of the world of business. Try to look at the advertisement about fragnance. See how they make the distintive method to segregate themselves from the other current market players.