Ipoh, Perak Darul Ridzuan, Malaysia

At the heart of Kinta Valley. The capital city of the state of Perak. An opposition stronghold. Factory of brilliant people. Desolated through emigration of its inhabitants to other parts of the country and overseas. Yet... it is forever remembered by its people.

Thursday, December 18, 2003

Ikano Super Centre is coming soon. Yes, it is, and its outlet will be next to Ikea at Mutiara Damansara. So this will the shoppers' delight for another opt of shopping spree.

Klang Valley seems become the shopping heaven for the local citizens. Let me list out all these hypermarkets, or emporiums, or supermarkets, et cetera (I forget how to differentiate their word usage albeit I used to come across last time). If the focus is drawn in the KLCC, the outlets are Suria KLCC, Mid Valley Megamall, Time Squares, Sungai Wang Plaza, Lot 10, KL Plaza, BB PLaza etc, where else the others which located outside the KL are Sunway Pyramid, 1 U, Ikea, Tesco, The Mines, USJ Summit, Subang Parade and finally Ikano emerges as the new outlet after the recent market player Time Squares. The reason is yet very simple - the purchasing power is very high among the KL citizens where they have higher disposable incomes compared with other states' citizens.

The competition seems become more intense. With the emerging of new player who has successfully identify their market niche, the existing competitors, like Mid Valley Megamall and 1 U also have orchestrated their marketing strategies in order to have a nimble feet in the midst of health competition. They start to expand the square feet of the area, enhance the parking service system, launch continuoes road shows etc.

I might be too "newbie" to give further analysis on what are these outlets doing currently in order to garner their market shares. Time went off for years and the old market players are still thriving, proving that their managerial team is formed of the group of astute and discerning people with vast experience in marketing, management, business, finance and they are ICT literate. The key success of every business always be so secretive and out of imagination.

From the Ikano's advertisement published in local dailies, as usual, it covers all the shoppers' favourable types, such as fashions, furnishing items, foods & beverages, home appliances, apparels, ICT gadgets, saloon, bookstores, music etc.

Ikano starts with a rosy and optimistic outlook, I will be very interested to know Ikano's sustaining factors that allowing it to thrive over the long term with intense rivalry from Swedish Ikea and Tesco...


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