8TV will be officially on airwave on the 8Jan, which recently its advertisements have been posted so frequent in both print and mass media in order to captivate public attention with its coming. On the other word, the competition among the broadcasting industries will be more fierce. Until now, we have a total of 5 television channels, including 2 government television broadcasts TV1 and TV2, while TV3, ntv7 as well as the recently launched Channel 9 are among the private free-to-air tv broadcasts. Besides this, the market cake has been also sliced to direct-to-home satellite broadcast Astro. With the presence of another new player, undoubtedly the market will be directly segregated based on citizens' favours and interests respectively, making the competition more intense yet apparently becoming citizen's delight of being given more options.

The previous crashed-and-burned Mega TV and Metrovision seem never dampen the new comers' enthusiasm to embark on their airwaves. Both Channel 9 and 8TV had revealed that their main customer group will lie in young adults who age between 15 to 35-year-old, and urban market, where this group currently stands at 40% of the Malaysia total population. There will have an ample room for fresh competitors to thrive over a long-run, according to 8TV Chief Operating Officer Ahmad Izham Omar and Channel 9 Chief Executive Officer Jamal Hassim simultaneously.

Channel 9, since its operation on 9Sep last year, has been demonstrating a superb performance, and successfully find their savour to enthrall the targeted citizens based on their meticulous orchestrated campaign; meanwhile 8TV with its slogan sounds "We're different" arrogantly unveils that they will give a total different vibe to the audiences. Let's wait patiently on its magical strategies in sustaining and staying reliably in the broadcasting industry.

Paper said that the television advertising commands only about 26% of a total advertising revenue, and according to the survey, the viewerships have been declined in a spiralling downward since the year 1998. Hence, there are hundreds of questions strring in my mind about their other sources of revenue and my curiousity is so intense about their profit and turnover..